It's a schematic drawing, model or plan that establishes the specific layout of stores. What is a planogram?Ī planogram is a visual merchandising tool that's often part of a larger visual merchandising plan. In this article, we define what planograms are, list the benefits of using them, outline steps for creating and using one and offer tips for planning this merchandising method. Planograms are often an important tool for making visual merchandising decisions to encourage customers to make purchases.
While this may include advertising campaigns and other promotional activities, it also includes the specific decisions retailers make for their physical stores. Merchandising refers to an organization's efforts to market its products successfully to customers, prompting them to purchase the products.
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